Through tonight, Rakuten is offering the TCL 55C807 55-inch 4K 2160p TV with HDR & Roku for $400 when applying code EE80 in the cart.
Click the coupon under the $480 price to see the details.
Normally sells for $500.
Compare its value with the TCL 55S405 model which sells for $380 at Best Buy, Newegg, PC Richard, and Amazon (some stores may not charge sales tax for you).
The only significant difference between the cheaper 55S405 and the 55C807 is a slightly better display capable of Dolby Vision HDR, versus just regular HDR10.
We love our 55S405, and feel the HDR alone was a huge upgrade over a standard 1080p display, regardless of playing video that is 4K, 1080p, or 720p.